Emmanuelle Andrianjafy
Nothing's in Vain
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©Emmanuelle Andrianjafy, Nothing’s in Vain, 2017. Courtesy the artist and MACK
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“There is nothing to say or do, but to observe the way things are”
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©Emmanuelle Andrianjafy, Nothing’s in Vain, 2017. Courtesy the artist and MACK
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Andrianjafy is not interested in the idea that the West has of the African continent or fighting existing narratives amongst Western audiences, she says in an interview with ASX. This blissful attitude is key to the photographer’s open and unhindered gaze. The conscious lack of an agenda to re-educate those – read: predominantly white – folks who project their fantasies and fears on a reality they do not really see is a true blessing. Enter Andrianjafy’s world. “We should put our energy in telling ourselves and the world our stories, the ordinary, pleasant, unpleasant (…). Maybe once the West has a different idea of the continent, they will start taking different pictures”, she says.
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©Emmanuelle Andrianjafy, Nothing’s in Vain, 2017. Courtesy the artist and MACK
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©Emmanuelle Andrianjafy, Nothing’s in Vain, 2017. Courtesy the artist and MACK
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©Emmanuelle Andrianjafy, Nothing’s in Vain, 2017. Courtesy the artist and MACK
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©Emmanuelle Andrianjafy, Nothing’s in Vain, 2017. Courtesy the artist and MACK
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©Emmanuelle Andrianjafy, Nothing’s in Vain, 2017. Courtesy the artist and MACK
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©Emmanuelle Andrianjafy, Nothing’s in Vain, 2017. Courtesy the artist and MACK
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Untitled
©Emmanuelle Andrianjafy, Nothing’s in Vain, 2017. Courtesy the artist and MACK
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©Emmanuelle Andrianjafy, Nothing’s in Vain, 2017. Courtesy the artist and MACK
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Credits
- Photography: From the project Nothing's in Vain
- Artist instagram: @emmanuelle.andrianjafy
- Artist biography: www.zammagazine.com/perspectives/blog
- Text: Christina Månsson
- Quote: From text by Emilie Øyen published in Nothing's in Vain
- Curator & editor: Christina Månsson for ZAM. Read the introduction here
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- Want to buy the book Nothing's in Vain. Check PhotoQ Bookshop or Mack books.
- Photography: From the project Nothing's in Vain